Attention rewards are generated using a system Koii has developed called Proofs-of-Real-Traffic. Currently, you can see our proof of concept up and running at koi.rocks. The Proofs of Real Traffic system is designed to register the attention a digital asset receives regardless of where it is located on the internet. For example, you would be able to take your Koii registered NFT and move it over to Opensea. The attention you receive from people liking and checking out your NFT would then generate KOII tokens that will be sent to your wallet address.