From token generation to the design of koi.rocks and the Finnie wallet, Koii has been designed with creators in mind. The hope is that this will create a platform that creators want to support and feel supported by. By rewarding content creators first, the intent is that they will eventually become the stewards of the network, guiding and directing the path it takes going forward.

It’s not “free”, and it is not unlimited. In the current web 2.0 ecosystem, content creators are at the mercy of the platforms they upload to, often with little control over how the platform runs or how content is being rewarded. This means that overnight, a creator’s income can be slashed and their content demonetized with little or no explanation of why.